Choosing fonts for any new logo design or branding content can be one of the most exciting parts of creating your brand style. It is one of the first steps you take in creating your brand’s personality, and when done right, your font choices can help set the tone for any story you are trying to tell. Let us take a quick look at the four different types of fonts and how to find the perfect fit for your brand. If you are just starting a new brand, doing a brand refresh, or just working on a new design project, keep reading.  

There are four main font types used within the graphic design world. Serif, Sans Serif, Script, and Display. Each font style is unique and sets a different tone for your content. We at CustoMYze Me love them all equally, but each serves a very different purpose when within a design project. Let us take a closer look at each. 

It is primarily used in editorial text, printed works, and titles. Serif fonts convey a feeling that a brand is established and serious. They are commonly perceived as traditional, educational, timeless, and informative, as seen in the logo design below: 

Popular examples of this font type are: 

• Times New Roman 

• Georgia 

• Garamond 

• Didot 

On the other hand, Sans-serif fonts sends out a message that a brand is modern and casual. It is considered crisp, clean, concise, friendly, and minimalistic. Sans-serif fonts are mostly used in titles, headlines, and used together with the other three font styles. This can be seen in the logo design below:

 Popular examples of this font type are: 

• Arial 

• Helvetica 

• Verdana 

• Futura 

• Calibri 

 Script 

Script fonts communicate a tone of formality, elegance, and personality. This font type is used in titles, subtitles, and printed letters to depict or imitate handwriting. Script font is used in the design below: 

 Popular examples of this font type are: 

• Brush Script 

• Mistral 

• Lucida 

• Freestyle Script 

 Display 

This font type is primarily used in titles and headlines for emphasis rather than as body text. It is bold, creative, and fun. Look at this design where this font type was used: 

Popular examples of this font type are: 

• Gothic 

• Lobster 

• Chiller 

Choosing the right combination of font types for your brand is crucial to make sure that your audience receives your intended message. You must be able to understand each font type’s characteristics to select fonts that will appeal to your target audience and can effectively communicate your brand image.  

Need help choosing the right font style for your brand or projects? We’ve got you covered. Drop us a line @ studio@customyze.com.